Then, it emphasizes how the vision statement supports the company’s mission. As a strategic plan should comprise mission and vision statements, first, it highlights the importance of a mission statement for the company explains how the mission will be essential to the company’s success. This paper outlines and discusses the importance of executing and crafting a strategic plan for the success of the selected businesses. The selected sample business is a European Café/fast food restaurant. The concept of strategic planning, on the other hand, is defined as an instrument that allows making long-term plans in consideration of the risks and opportunities faced by the organization, and improving efficiency by acting in line with these plans. With another parlance, it is a methodology by which a specific roadmap is recognized for growing a doable, coherent and strong business or organization. Strategic planning also identifies the actions required to reach these goals. Strategic planning is a management technique that helps organizations set future goals and objectives to achieve more stable and predictable growth.
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